matt's Rough draft

I’m Matthew Collins and I’m going to talk a little about the dual dynamic nature of a Library utilizing Deviant art as a way to reach a target audience.

· First drawing people to your library: promotion

· Second utilizing the site as a resource itself: added value

Deviant art.com is a young art interested audience

Annie has already mentioned a few of the ways to get the word out to the deviant artists about cool happenings sponsored by the San Francisco Public Library

Now to further draw this young art interested audience you need to highlight relevant library resources on the site.

You can do this two ways

· one in the journal feature already mentioned

· Or creating and posting art which draws attention to the resources

Photography books

Photography collections

The downside to these posted pieces, unlike the journal is that you cannot imbed links on an image however there is an artist’s comments section for each image where links are possible.

Highlighting cool or unexpected resources can show a different face of the Library and attract new patrons. However, the other cool side to utilizing deviant art.com is its added content.

There are a large number of tutorials on the site

Collections of tutorials

Examples

These can be used to Show current library patrons new avenues to explore

Connecting patrons together to exchange ideas

Chat room